The Brand Called You

I often look for inspiring articles, ACTIONABLE articles to share with my students. Things to piggy back on the lessons that I share with them. They listen, but you know how it is, its always better when someone else says it, thats when they will really listen.

I really enjoyed reading this article because it reminds me to keep my personal and professional goals into perspective and always check in with myself to see how everything is playing out. So of course I had to share it. Bookmark this article and read it again and again to help keep you accountable.

Check it out:

It's a new brand world.

That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker's symbol crafted into the end ...


You're branded, branded, branded, branded.


It's time for me -- and you -- to take a lesson from the big brands, a lesson that's true for anyone who's interested in what it takes to stand out and prosper in the new world of work.




Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.


It's that simple -- and that hard. And that inescapable.

Read the rest of the article here

via Fast Company